About Sift & Winn

Earned in the work.

Sift & Winn brings together complementary operating and commercial judgment for leaders facing consequential choices.

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Why this firm exists

Operators turned facilitators turned advisors.

Both partners were leaders in small businesses before graduate school and later led and grew businesses inside larger industrial organizations.

They set out to acquire, run, and grow a business of their own. When a leading deal did not close, another opportunity opened: helping a major private equity group stand up a cross-portfolio 80/20 practice.

Over the next four years, they worked together to help operators use data and focus to lead teams and grow the strongest parts of their businesses. That experience became the operating foundation for Sift & Winn.

The partners

Complementary experience. Shared accountability.

The firm is deliberately small enough for the people introduced here to remain close to the analysis and the operating decisions.

Eric, Partner at Sift & Winn

Eric

Operations, finance and product

Eric brings fifteen years of experience across finance, operations and product development to the decisions behind profitable growth.

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Michael, Partner at Sift & Winn

Michael

Commercial, marketing and M&A

Michael brings nearly twenty years across operations, mergers and acquisitions, product management and marketing.

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How we work

Advice shaped by consequences.

The work stays grounded in what leaders can decide, what teams can execute, and what the business can measure.

Start with the real situation

What decision is not moving?