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Michael, Principal at Sift & Winn

Principal / Sift & Winn

Michael

Commercial, marketing and M&A

Operating background

Michael brings nearly twenty years across operations, mergers and acquisitions, product management and marketing.

“80/20 makes choices visible. The work is to turn those choices into commercial action while keeping leaders aligned around the facts.”

Experience in the work

  • Commercial strategy, market entry and share growth
  • Product management and more than ten product introductions
  • Marketing leadership in a small commercial product business
  • M&A, portfolio choices and customer-focused growth

Written by Michael

Firsthand perspectives on 80/20.

Practical explanations of how the discipline works when management has to make and carry the choice.

80/20 Value Creation / 7 min read

Finding hidden profit concentration across customers and products

Why blended financials conceal the customers and products creating—or consuming—economic value, and how to build a better decision view.

Read the insight

80/20 Value Platform / 8 min read

How private equity sponsors can use 80/20 value creation

Where 80/20 fits in a PE value-creation plan, from the initial fact base to management-owned execution and capability transfer.

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Start a conversation

Start a confidential conversation with Michael.

Share the company context, the decision in front of management, and why it matters now.

[email protected]

An introductory video call or meeting is the usual place to begin.